Featured Blogs
A Rose By Any Other Name
“A rose by any other name would smell as sweet” is often quoted from William Shakespeare’s play Romeo and Juliet. The reference is often used to imply that the names of things do not reflect what they really are. In the case of Juliet she is saying that she loves her handsome Romeo regardless if his name is Montague. While in Juliet’s case this was positive it is not always positive. A credible name or title can easily be attached to poor quality content.
Resistance, Resistance, Resistance
Ohm’s Law states that the current passing through a conductor between two points is directly proportional to the voltage across the two points, where I is the current, V is the voltage and R is the resistance. Ohm’s Law states that R is a constant, independent of the current. As we fast forward two centuries into the digital age what can we learn from this formula in relation to the new energy force of digital?
Digital Transformation: Strategy Push or Technology Pull?
“If we understand what the technology is capable of, we will be in a better place to tell you how our organisation can leverage it” - says one business leader. “This is what we want the business to achieve and how we’re going to get there. Go find technology that helps make this happen” - says another.
Book
The Seven Principles of Digital Business Strategy
by Niall McKeown and Mark Durkin
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace.
About the Author:
Niall McKeown
Digital Transformation Strategist, Author, Lecturer, Keynote Speaker & Business Owner. Award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20-year track record of delivering game-changing strategies for organisations across the globe.