Featured Blogs
The Death of the SWOT Analysis
The SWOT Analysis first emerged in the 1960’s and
Be Yourself, But Better – Leading in the Digital Age
In their book “Why Should Anyone Be Led By
Who’s Winning in the VAR Industry?
Contrary to what you might automatically think, the technology
Book
The Seven Principles of Digital Business Strategy
by Niall McKeown and Mark Durkin
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace.
About the Author:
Niall McKeown
Digital Transformation Strategist, Author, Lecturer, Keynote Speaker & Business Owner. Award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20-year track record of delivering game-changing strategies for organisations across the globe.