Featured Blogs
Digital Transformation: the Antidote to Disruption in the VAR Industry?
The VAR industry is currently being disrupted by a combination of factors. Most significantly: Software as a Service and Public cloud are growing. The consequence of this increase, is a decline in large infrastructure projects. Clients who are looking for these larger projects have the choice of management consultancies as well as VARs for project execution.
Digital Empowerment & Role of Culture in Digital Transformation
Organisational empowerment is a term which became popular in
The Difference Between Digital Business Strategy and Digital Marketing Strategy – Video
What is the difference between digital business strategy and
Book
The Seven Principles of Digital Business Strategy
by Niall McKeown and Mark Durkin
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace.
About the Author:
Niall McKeown
Digital Transformation Strategist, Author, Lecturer, Keynote Speaker & Business Owner. Award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20-year track record of delivering game-changing strategies for organisations across the globe.
