John Briggs

Ohm’s Law states that the current passing through a conductor between two points is directly proportional to the voltage across the two points, where I is the current, V is the voltage and R is the resistance. Ohm’s Law states that R is a constant, independent of the current. As we fast forward two centuries into the digital age what can we learn from this formula in relation to the new energy force of digital?

“A rose by any other name would smell as sweet” is often quoted from William Shakespeare’s play Romeo and Juliet. The reference is often used to imply that the names of things do not reflect what they really are. In the case of Juliet she is saying that she loves her handsome Romeo regardless if his name is Montague. While in Juliet’s case this was positive it is not always positive. A credible name or title can easily be attached to poor quality content.

Organisational empowerment is a term which became popular in the 1980’s and 1990’s

In his book, “Good Strategy/Bad Strategy” Richard Rumelt says that the most basic

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It would be hard to find any leader that didn’t agree that communication